Thursday, 23 February 2012

Hero-EBR Motorcycles Coming Soon?

Here is the official release from EBR:

EBR ANNOUNCES PARTNERSHIP WITH HERO MOTORCORP


EBR is delighted to partner with a company as iconic as Hero MotoCorp. Both HMCL and EBR share the common commitment to manufacturing world-class two-wheelers with technology of the future.

"I have personally been deeply impressed with, and inspired by, Pawan's vision. He has given us a challenging brief, and our highly-motivated team is working towards giving shape to that dream. We look forward to designing technology solutions which are in line with contemporary global standards and also futuristic in their appeal and utility".

- Erik Buell

For more info check out these recent articles in Motorcycle USA and Roadracing World


This is great news for Erik and his relatively small staff of 20 who have been producing the 1190RS, approximately 100 bikes so far at a cost of around $40,000 a piece. Maybe this will mean we will see the RS, SX and AX variants sooner rather then later, and likewise seeing some of Erik's influence appearing in future Hero Motocorp models. Also worth a look is a recent article on Erik on Entrepreneur.com; How Motorcycle Designer Erik Buell Got His Vroom Back, Post Harley-Davidson.

Peace and keep the rubber side down.

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