Change We Can Believe In - Ubuntu Rebooted

Believe it or not, 6 years have passed since the Warty Warthog jumped onto out screens. Since then Ubuntu has grown and spread into the stable and secure operating system we find ourselves with today. But now it is time for change, when 'Human' gives way to the 'Light' of a new dawn for those of us who have embraced freedom while shining the way for others to free themselves from the propitiatory, legal and insecure OS's they have been shackled too.

"Believe me when I say we have a difficult time ahead of us. But if we are to be prepared for it, we must first shed our fear of it. I stand here, before you now, truthfully unafraid. Why? Because I believe something you do not? No, I stand here without fear because I remember. I remember that I am here not because of the path that lies before me but because of the path that lies behind me." ~Morpheus, The Matrix Reloaded

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We adopted a style based on the tagline “Linux for Human Beings”, and called it “Human”. Six years on we have made incredible progress. Ubuntu is a global phenomenon: we have carved out a pervasive culture of quality and design, thoughtful usability and great technology all fused together in a project that maintains the same commitment to community and collaborative development that we embraced back in 2004.

Brand Values


The new style in Ubuntu is inspired by the idea of “Light”.

Ubuntu represents a break with the bloatware of proprietary operating systems and an opportunity to delight to those who use computers for work and play. More and more of our communications are powered by light, and in future, our processing power will depend on our ability to work with light, too.

Visually, light is beautiful, light is ethereal, light brings clarity and comfort.

Go and see the full details of the brand refresh here, with more images.

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